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WEEK
ONE:
Develop A Blog Business Plan
What
exactly is a blog? The first week is all about the basics:
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Anatomy
of a Blog |
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Discussion
of Blog platforms |
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How
Blogging fits into overall web strategy |
WEEK TWO:
Find Blog Focus and Your Own Niche
There
are tens of thousands of real estate Blogs. What makes
some Blogs special and stand apart from the rest?
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Different
flavors of real estate Blogs |
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Find
your voice |
WEEK
THREE:
Creating the Blog
By
week three you will be Blogging! You will have exercises
to sharpen your skills between classes.
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Writing
and Design |
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Adding
a Domain Name |
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Working
with Blog Templates |
WEEK
FOUR:
Promote Your Blog Organically
On
supermarket shelves, “organic” products have premium price
tags. On the World Wide Web, “organic” means FREE. Learn
how to seduce the search engine spiders and drive more
traffic to your Blog.
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SEO
(keywords, backlinks, pinging) |
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Generational
marketing |
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Directories
and Communities |
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Share
your RSS feeds (learn what RSS is and how to use
it!) |
WEEK
FIVE:
Track Visitors
Do
you know that visitors to your Blog leave footprints?
…
and you can learn to measure those footprints and profile
your cyber guests?
…
and THEN convert them to solid leads?
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Site
statistics |
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Lead
generation and lead capture tools |
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Collect
e-mail subscriptions |
WEEK
SIX:
Adding Podcasts and Video to Your Blog
By
now you will be ready to add multimedia to your blog!
Don’t be nervous, we have lots of FREE resources for you.
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Podcasting |
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Internet
Radio |
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Slide
Shows |
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Video
Vlogging |
WEEK
SEVEN:
Menu of Widgets and Cyber Gadgets
You
will build your own community after you install some simple
enhancements. You will WOW your local market and be a
STAR!
WEEK EIGHT:
Monetizing Your Blog
What
are the possibilities for earning income from your Blog?
There are SEVERAL that you will learn about. If you do
this right you will EARN money from your Blog, and it
will appear as INCOME and not an EXPENSE at the end of
the year!
What
Is Included in the “No Blogger Left Behind” Webinar Event?
 Eight
60-minute Webinar/Teleconference presentations in
three months. Value: $500
The
Webinar / Teleconference format offers you an opportunity
to use a distance learning approach to a popular subject.
Weekly homework assignments and virtual field trips between
classes will strengthen your knowledge base and give you
an excellent foundation in Blogging. The length and time
of the program insures that you will have a full grasp
of the fundamentals as you proceed step by step to Blogging
Success.
Workbook
Value: $75 Prior to the first event you will
receive a link to download an exclusive workbook with
valuable course content, LIVE links, and homework exercises
for you to complete between classes. Additional content
may be added weekly.
Partner Value: $400 You will be paired
with another participant and will have the opportunity
to work together as you both create and improve your blogs.
(A little accountability!)
BONUS:
Webinars will be recorded. Value: $250 You
will be able to download the recordings, or listen and
watch the presentations online!
 BONUS:
“Special Report – How to Cultivate a Relationship with
the Press” by Frances Flynn Thorsen Value:
$75 This special report tells you how to write
a press release that will be published! Develop a relationship
with the real estate press so that they call YOU when
they are writing a story and looking for an authoritative
source. This report is written by a real estate author,
editor, and fellow REALTOR who has more than 39 years
of newspaper, magazine, and online experience. She is
an active member of the National Assn. of Real Estate
Editors.
Total Value: $1300
| What
You Pay: |
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| $250 |
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| ...or $90
in 3 monthly installments |
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