Advantage Solutions e-News
A weekly newsletter for people playing The Real Estate Game™ from  Master Certified Coach Joeann Fossland
Relaxed Real Estate for Magnificent Agents!

If you find this valuable, I'd love you to please forward it to a friend!  And, to prevent this from getting swept up by an overzealous spam filter, please add my "From" address (joeann@joeann.com) to your address book or white list. If you do not, I'll miss you, but unsubscribe information appears at the end.

Thanks!

 
May 9 , 2006 ISSUE
1.
Joeann's Musings:
Living A Life You Love
2.
Playing The Real Estate Game™
Getting The Listing Sold
3.
The Foundation Determines The Height
4.
5.
The Real Estate Games™

On The Side:

1.
Fossland's Free Forums
Everything You'd Ever Want to Know About Being a First Responder
2.
Tool of the Month:
Waging War on Real Estate's Discounters Postcard Marketing Campaign
3.
ePRO Certification & Workshops
4.
Tuesday Tips
5.
Resources & Tools
6.
Newsletter Subscription Information
7.
Contact Joeann
   
Fossland's Free Forums:
Everything You'd Ever Want to Know About Being a First Responder


May 24
2 PM Eastern, 1 PM Central,
Noon Mtn, 11 AM AM AZ & Pacific

Being competitive these days requires you to differentiate yourself. How quickly you reply can be the difference between capturing a new client and losing them to someone who replied before you had time. Never lose another client with RealPing.

Albert Clark will join me and will be offering a discount on this great product.

Join us. There is only room for 20!

Register online here, or by replying to this email with topic, your name, city, company, and phone.

If you missed the teleconference last month on Everything about Winning Over FSBOs, it was recorded and you can still listen by following the directions here.

 
Tool Of The Month:
eCourse -
Postcards Win The Listings!


Waging War on Real Estate's Discounters Postcard Marketing Campaign

Whether you are in a competitive market for listings or prospect with FSBOs, this is a must-have!

For $99 you get:
12 customizable postcard files on CD
5 copies of "Who's the Best Person to Sell My House?"

Get more information here.

 


If you differentiate yourself, you will MAKE MORE M*ONEY!!!

ePRO is the Certification for Internet Professionalism sponsored by the NATIONAL ASSOCIATION of REALTORS® and is specifically designed to help real estate professionals thrive in the competitive world of online real estate.

The e-PRO Certification Course is an educational program unlike any other professional certification or designation course available! It will differentiate you from your competition. You take it online at your convenience and it is comprehensive and interactive.

If you would like a free ePRO Presentation at your office, association or company, I'd love to come and present the 90 minute multi-media workshop. Email me and we can schedule a date!

Or if you'd like a $30 scholarship, email me for the scholarship code.

If you'd like to check my schedule, I might be in a place near you!

For more information about the course and designation, visit http://joeannfosslandevent.epronar.com

 
Tuesday Tips Links
 

If you missed the last 4 Tuesday Tips, they are posted on my Blog!

The Attraction Principle

Spring Clean

Staying Focused

Spring Business Check-Up


 
Resources & Tools
 
Visit my website for Resources to:
  • make you money, save you time and
  • give you the competitive advantage!

New vendors and products, with special discounts are added often. Visit www.joeann.com, then: Tools and Resources when you need to make a purchase. And feel free to suggest a product you have found valuable.

 
THE SMALL PRINT


PRIVACY POLICY


Advantage Solutions E-News is a free, opt-in monthly email newsletter published by Joeann Fossland, Master Certified Coach.

I will never, EVER, sell or rent your name or email address to anyone!

To request a subscription to future issues of Advantage Solutions E-News, simply complete the sign-up form at:
www.joeann.com/newsletter.htm

If you no longer wish to receive issues of this newsletter, just use the information provided at the end of this Email to exclude yourself from future mailings.

Please send your comments, ideas and suggestions to me at Joeann@joeann.com

© 2006 Joeann Fossland. All rights reserved. You are free to use material from my eZine in whole or in part. Please include complete attribution as shown below. Please also notify me where the material will appear.

The attribution should read: "By Master Certified Coach, Joeann Fossland . For additional articles and resources visit www.joeann.com"

 

CONTACT

Advantage Solutions Group

PO Box 133
Cortaro, AZ 85652
Phone: 520.744.8731
Fax: 520.744.8732
Email: joeann@joeann.com
URL: www.joeann.com

Joeann's Musings:
Living A Life You Love

Every now and then go away, have a little relaxation, for when you come back to your work your judgment will be surer. Go some distance away because then the work appears smaller and more of it can be taken in at a glance and a lack of harmony and proportion is more readily seen.
- Leonardo Da Vinci

This quote is even more appropriate since I got to see some of Leo's paintings on my visit to Paris! Thanks to those of you who answered my question on last week's postcard about where your next vacation was. Good for you for having the relaxation time scheduled. And if you haven't, my hope was to provoke you to get one scheduled!

Ah, Paris in the Spring was everything they say! The city of 8 Million was bustling, beautiful, and bright with lights. The excuse for the trip was my friend Margaret's 50th Birthday and we were joined by 16 of her friends from Hong Kong, Germany, Switzerland, England and France. Communing with new friends over incredibly beautifully presented meals and fine wine surrounded by Parisian sites and culture was an experience of a lifetime.

  • The Eiffel Tower is BIG and it's lights at night captivating.
  • Versailles is opulently huge and ornate with gardens designed to demonstrate man's dominance over nature and a hall of mirrors that amazes and more gold than I've ever seen.
  • The Louvre would take a month to explore fully but I have touched the Venus de Milo (She is big too!) and walked from left to right and had Mona Lisa's eyes follow me.
  • The Toiletries Gardens in front of the Louvre were blossoming and the mood was magically entrancing

We had a glass of champagne each day with lunch and wonderful chocolate (ordinary chocolate will never be the same) at Angelina's.

  • My favorite museum was a small gem of 16 rooms called the Musée Jacquemart André. Built for wealthy bachelor,Edouard André, in the late 1800's and later lived in with his wife, Nélie Jacquemart, you could picture the parties and a lifestyle devoted to appreciation and collecting of art that must have been extraordinary!
  • The traffic was awful and the cab drivers mad men! The Metro was faster and quite efficient. The walking was the way to go and my, did we walk (probably why I only gained 4 pounds).
  • The boat ride at night on the Seine was the way to see Paris. Ah, the history!
  • The Notre Dame was truly magnificent, especially the stained glass windows.
There's a bit more on the blog and the photos if you are interested...

I am back feeling refreshed and relaxed. Lily met me at the airport and missed me and appreciated that her Grandma bought too many presents, but the pink organza top and skirt with a heart that said Lili just had to be bought along with a Madeleine book in French(a new project for us to do the translation-I'll be using the www.google.com/language_tools)!

I feel so blessed to be living a magical life like this. You are a part of it-I am so fortunate to connect and work with great people. I read something this week about a party where people were asked what they'd do if they could do anything and for most it was quite different from what they were doing (own a bookstore or bakery ) and then on the flight home, I watched The Last Holiday with Queen Latifah . Fun and entertaining movie of someone who decides to live her dreams!I realized how sad it must be to feel trapped in not experiencing and doing what you truly want to do and have passion for. So, do you love your life right now? Are you living your dreams? If not, when are you going to start? You know you can, it's up to you!
 
Playing The Real Estate Game™
Getting The Listings Sold
 
The market in many areas has more inventory and longer market times. For many who were in a very fast seller's market, these conditions are requiring a shift in strategies.

Do you have listings that are sitting on the market longer? In many price ranges, if your property isn't in the bottom 25%, it's just going to sit there. What's an agent to do?

First and foremost, the communication with your sellers is critical to their understanding of the new marketplace dynamics. Most sellers are living with last year's expectations, i.e. that they'll get 10% above the last sale, whereas in many places, it may well be that they will get 10% less! Your ability to educate them and help them modify their expectations to the new realities will keep them loyal and appreciative of your efforts.

It is very important to avoid becoming adversarial in giving them the bad news. People get attached to their opinions and will dig their heels in when they have to defend their point of view. Instead, bring empathy and understanding into your conversations. Let them know you understand why they would think the way they are, but the updated information on the market is telling us something else.

Next, show them the facts regularly. This would include a weekly or monthly CMA report, the market absorption numbers, average days on marker, and the amount they are losing each month the house doesn't sell. Then let them decide. This information often takes a while for them to digest but you are planting the seeds for them to make the decision that is right for them.

Shifting your marketing strategy is the part you need to do. Where are the buyers coming from? When the average time on market lengthens, it may not make sense from a budgeting standpoint to use low return/high cost print advertising. Some higher return activities include:

  • Open Houses Make these events and leverage it by personally inviting neighbors or doing a neighborhood tour to decrease marketing costs and increase traffic.
  • Staging The Home can make a big difference. Make sure that when it hits the market it is spotless and shining and all repairs and clean up is done.
  • Advertise in small, targeted media. Determine the most likely potential buyer and put an ad in something they would read, such as a local paper or magazine for seniors.
  • Use a Call Capture System, such as ART to differentiate yourself and double end more sales.
Lastly, monitor your beliefs! In all markets, there are still buyers buying. If you buy into a "nothing is selling" mantra, you will probably be right, but if you look at this as an opportunity to be the most creative agent in your market, you will create success.

Henry Ford reminds us "If you think you can or think you can't, you're right." What are you thinking?
 
On The personal Side...
The Foundation Determines The Height

I meet many agents who do not take care of themselves as well as they take care of their cars!

The bigger your goals, the more energy and focus are prerequisites to accomplishment. When building a tall building, the bigger it is, the deeper and larger the foundation must be to support it. The same is true for people. So, a strong personal foundation is the support system to achieve success.

5 ways to strengthen your personal foundation:

1. Focus on your strengths Stop trying to do it all! Do the things you have a passion and brilliance for and delegate or dump the rest. Is it time to hire a Virtual Assistant?

2. Set boundaries Life is too short to work with jerks! Luckily most clients don't fall into that category, but maybe need a little coaching on your availability. Once you communicate and set boundaries with others, they will usually respect them. You may need to remind them, but most people want it to be a win/win.

3. Plan your time off and vacations first You have a business and you have a life that the business funds. Make sure you are enjoying the benefits of your hard work. Otherwise, you'll rob yourself of pleasure and probably do a poorer job for clients when you are feeling overworked or burned out.

4. Get rid of tolerations The energy draining vampires are subtle but powerful in distracting you and keeping you from being effective. Make a long list of those tolerations and start to attack a few each week. You'll be amazed at the difference this makes.

5. Enjoy Yourself One of my favorite quotes is by my husband, Bub, who says,"If you aren't enjoying yourself you are doing it wrong." I misquoted him once by saying "If you aren't having fun, you are doing it wrong" and he corrected me by explaining it was about enjoying SELF. In other words, liking the person you are and the things you are doing. Being true to your values is integral to this.

There you go.....some personal foundation building blocks. Working on which of these would enhance your joy and your life? Go for it!

 
Would You like to Lose 10 Pounds?


Join me this month for an 11 Day Cleanse

Yep, I gained 4 pounds eating decadently in Paris. And, hey, it was entirely worth it. But I want to look good for summer and 10 pounds less would do it. I know it is always easier for me to take on projects with other team players and cheerleaders...so, if you have 10 pounds (or more) you'd like to lose, join me!

Beginning May 22, I'll be doing a 2 Day Pre-Cleanse and then the 9 Day Cleanse with the Isagenix nutritional system. I love the way I feel with these products and the results. The cleanse flushes the toxins from your system and makes it easier to lose fat. If you'd like to be skinnier for summer or just have more energy and be healthier, take a look at the website or contact me for more information. I am also going to set up a conference call for everybody that wants to play with me so we can support each other.

Sign up here to play or get more information the "Lose 10 Pounds Game" with me and I will give you a call to help you get the products ordered.
The cost is $165 for 11 Days worth of product ( 4 Days Cleansing and 7 Day of 2 Shakes a Day)

 
June: The Real Estate Games™

 

The Real Estate Game™ is a fun way to increase business. You'll be in action, accountable, and get lots of good ideas. You spend 15 minutes on the phone each morning for 4 weeks and I promise you'll see results in increased business. Or if you want to fine-tune your FSBO system or build a new niche with these potential listings, try the new FSBO Game™

THE REAL ESTATE GAME™
A daily teleconference call connects you to group coaching to take action and focus for 4 straight weeks! Next Game begins:

Monday, June 5
9:45 AM EDT

THE FSBO REAL ESTATE GAME™
The FSBO Game focuses on the strategy and actions you need to be successful with FSBOs
Next Game begins:

Monday, June 5
9:30 AM EDT

For complete information: www.FSBOQueens.com
*Complete Money Back Guarantee of Satisfaction
 

© 2006 All Rights Reserved.