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Have
you ever seen a property sign rider or print advertisement
offering “Free
24 Hour Recorded Information”?
Or
an advertisement for a free report?
It
is a trend that is growing fast. Why?
Two reasons…
- People
call 3-4 times as often when the call is free, available
24 hours a day, and recorded (non-confrontational);
- Real
estate agents are tired of losing leads because (1)
they are not in the office, (2) they couldn't pick
up the phone, (3) the caller just hangs up, (4) someone
wrote down the wrong message, or (5) someone else
took the lead (6) etc…etc…
In
fact, according to Information Now, Inc., the industry
leader in “Call
Capture” technology (www.callcapture.com),
30-40% of calls are placed between 5:00 p.m. and 9:00
a.m., when agents typically are not even reachable.
The
fact is real estate has changed. Very
few people still walk into an office and ask a real
estate agent to show them properties. Nowadays,
most potential buyers drive around areas that they
like and write down all the telephone numbers off the
property sign riders. Then,
after work (5-9:00 pm), they call them. When the first
realtor on the list isn't there, they hang up and call
the next.
How
important is being first? A recent NAR study showed
that 62% of people completing a transaction used the
first person they made contact with.
The
Solution? Information Now's (800) Call Capture system. They
provide you a special (800) telephone number to place
on your sign riders, brochure boxes, flyers, mailers,
newspaper/magazine ads, website, etc. (there is no
hardware, software or phone lines to install – you
can be up and running in minutes)
Prospects
call and enter a property code to hear your recorded
property description. Afterwards, they can select to
directly connect to you, leave you a voice mail message,
or get faxed information.
But
here is the best part! Anytime anyone calls, you will
be informed within seconds (via pager, text messaging
on your cell phone, email or faxed report) telling
you which property was called and the callers phone
number, whether the caller remembers to leave their
number or not (even if they have called ID blocking,
an unlisted number, or are calling from most cellular
phones!) They key is you will never lose a lead again.
Imagine
a listing presentation where you record the seller's
property on the system. When he calls and hears his property information and all the
options he will be impressed. When
he sees you getting pager instantly with his
property code and phone number automatically…he will
be SOLD!
I recommend
all of my newsletter clients take advantage and sign
up for the service. check
out their flash demo at http://www.800service.com/demo/index.htm
By
the way, the cost of the system is $29 a month (month
to month) plus phone charges and, right now, you can
take advantage with no activation fee.
.You
can sign up by going to
www.callcapture.com
Just
insert authorization code JF4422.
Or
you can all them at (800) 365-9700.
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