1. Joeann's Musings:  Being Happy or Right?
2. Summer Sponsor Message
3. Advantage Thinking: What’s your Brand?
4. Do You Need A Makeover?
5. Book of the Month
6. Need a Speaker?

 On The Side:

1. Tech Tool of the Month

2. Fossland's Free  August Forum

3. The September Real Estate Games

4. Borrowed Wisdom

5. Contact and Subscribe/Unsubscribe information

“The art of being yourself at your best is the art of unfolding your personality into the person you want to be. . . . Be gentle with yourself, learn to love yourself, to forgive yourself, for only as we  have the right attitude toward ourselves can we have the right  attitude toward others."               Wilfred Peterson

Joeann's Musings:  Being Happy or Right?

In honor of my husband’s 60^th birthday, we took a 5000+ mile road trip for two weeks around the Northwest part of the country.

We began in California with the Sequoia Forests, Yosemite National Park and then over to Highway 101 through the Redwoods and  continued through Oregon, enjoying the trees, rivers and berries. The Women’s  Council of REALTORS® Portland Meeting, combining Regions IV and Region VIII, was filled with education, fun and networking. After the meetings, we spent the next week traveling through Oregon, Washington, Idaho, Montana, Wyoming, Nebraska, Colorado and New Mexico. Wow! What a gorgeous country we have. There is still plenty of space to sell!!!  If you want to see all the pictures, here’s the link.

IMPORTANT SIDE NOTE: If you’ve never been to a WCR Regional meeting, you are really missing out. These meetings are small enough to really enable you to connect and I know the participants feel they gained in many ways that will increase their business and effectiveness. Actually, I believe that you will be a better agent by going to ANY state or national meetings. If you haven’t made plans to go to the NAR Convention in Orlando, consider that as a way to enhance your skills and knowledge!

But, back to what I wanted to share….5000 miles is a LONG time to be in a car with someone, even if you love them lots! A couple of times, my husband wanted to take routes (like an extra 11 hours across Wyoming) that weren’t in MY plans!  I found I needed to remember the lesson that has kept me married to this man for almost 25 years…..it’s more important to be happy than right! So I found myself biting my tongue, realizing that I didn’t need to “win” this battle and, after all, this was his birthday trip!

One of the nicest things another person can hear is: “You are right”. I am practicing saying that a lot these days and I am having more joy!  It’s taken me 50+ years to realize that being right doesn’t always bring happiness, but letting others be right (or at least letting them know you can concede there MIGHT be another perspective from which the situation could be approached) always has a better outcome. Is there a battle you’d be better off conceding? Is there someone, who, if you started saying, “You are right” might transform from someone trying desperately to make their point to a reasonable someone because they have been heard? Remember…everyone is doing the best they can with what they see!

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As we traveled, we listened to some of our favorite music. I was struck by how different each singer sounded. From Nora Jones, Willy Nelson, Jimmy Buffet, each of these artists appealed because they had carved a distinctive niche with their music. I didn’t want to hear a singer who sounded generic. I wanted their style! This uniqueness is their brand.

 What is your brand? What tune is yours? Your differentiation is what attracts business to you. People know you have something that every other agent doesn’t. It might be your patience. Your attention to each and every detail. Your fun and wit and caring. Your extensive knowledge a special type property. You get the idea…..

Do you leverage this strength? Your uniqueness is what will get you referrals. Others want to refer people to the EXTRAORDINARY agent-not the ordinary agent. Are you reminding people of those special things you do better than anyone else? Have you found some ways to partner with business people whose extraordinariness complements yours?

ACTION STEP> Implement something new in the next 30 days: write an article on your specialty, create a joint marketing campaign with a strategic partner, remind your sphere of your brand

Repetitive consistency builds brand awareness (and will bring business!)

Book of the Month

Real Estate Rainmaker: Guide to Online Marketing

Please say hi to me at the WCR Regional meeting in Portland, if you are there.

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THE SMALL PRINT

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